Think About these 7 Ways to Change Your Wallet Packaging

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Business

Cardboard, kraft paper, and corrugated cardboard are being used as the raw material for the manufacturing of custom wallet boxes for every kind and type of company according to their demand and needs. Unlike the old packing trends, paper packaging combined with unique die-cutting technique gives every size and design of shape to fit the products as per requirement. High-end printing on the cartons enhances the quality of the products and makes it stand out. Cardboard is the most sustainable and affordable material for everyone. In wholesale, these cases are the cheapest, sustainable and premium quality, unlike non-ecofriendly packing material. Changing your packaging can have a variety of direct and indirect effects on your business. These effects can be constructive and destructive as well if the changes that you are going to do are not studied, planned, and implied effectively. If you are looking forward to bring some changes, which you must to create a powerful impact with amazing encasements, then there are few things that need to be evaluated.

Evolution or Revolution?

The first and the foremost thing to consider is how big of a change you are going to aim for? Are you going to bring the revolution and creating an evolution in your packaging as there is a lot of difference in the two? Revolutionary change is the one that calls for a drastic change in the design, shapes, and sizes to make your product appearance completely new and different from the one that you have before. It comes with its pros and cons as changing the whole of your design in packing can cause a detachment of the emotional connection in the customers and the products. So, go for a revolution when you know the reaction of your actions. The other reason to take such a drastic step is to have something better than the previous. Your wallet packaging needs to be revolutionized as it is been a long time people are seeing the same boxes for every product. If you are inclined more to an evolutionary packaging then it means you just need to change the things that are of the issue. This type of change is to improve the quality and brand awareness than starting from scratch.

Who are they?

Every buyer is, after all, a person like you and me; they have the same needs, requirements, and feelings regarding things that play a basic role in life. Understand and know the person behind the purchaser. Try to find out the motives, conscious and subconscious drivers behind them because it is the customer in the end that connects to your brand and product.

Practice Quality

No doubt wallets make the most ordinary to the most expensive gift but the main thing that adds value is the packaging and to reboot it is important to add quality to it. It is not necessary to go for something that costs you an arm and a leg because luxury does not always come with a great price if you know how to do it. Let’s start by making a small but significant change in the material you are using to make wallet gift box. High-end material gives smooth and fine finish for the printing. Switch to cardboard! Paper packaging is the most luxurious and highly capable of customization in terms of shapes, sizes, and the designs that offer a wide variety of options for wallet boxes.

Customize!

Do not forget that you are making a change for a change. So, it must be as visible and innovative than before to get noticed. Customization allows companies to get their encasements for wallets that are not seen or offered before by any other competitor. Modification in product wrappings is not limited to just the material or the design but it offers;

  • Choice of material
  • Shapes
  • Sizes that perfectly fit the product
  • Printing and designing
  • Lamination
  • Foiling and embossing

Pro tip: To create luxury wallet boxes make it the one that keeps the product safe, hold it in place for better presentation, grab the attention of the customers, portray a professional image of the brand.

Connect on a deeper level

If your purse boxes did not make it till yet then there is a very obvious chance that you have not been taking your connection with customers seriously. It is important to develop a sentimental attachment between the product, customers, and the brand. Personalized designs that represent the brand are proved to be more effective in better understanding of the product.
Pro tip: Go for the colours, designs, patterns, company logo, and other details to which customers can relate.

Do not forget to go green

Sustainability is not going to leave you alone in your darkest times and considering it what it is, a ray of sunshine, eco-friendly packaging is the most important thing you need to change about your brand. Non-ecofriendly packaging has been creating havoc in the natural cycle of the environment in different ways like polluting natural resources like water, air, and soil. It is also responsible for the death and extinction of various wild and marine lives.
Pro tip: Sustainability attracts customers as people are more aware of the need for going green with their actions. Introduce paper for the boxes that can also be stylized in the most unexpected ways for wallet and purse storage boxes.

Silent promotion

There is not a chance of getting recognized if your brand is not having the right amount of exposure and attractive custom packaging cases are the most effective way to promote and market the brand and the product.
Pro tip: Get yourself personalize packing with logo, product details, high-end material and printing, and lamination, foiling or embossing that screams for the quality, sustainability, and durability of the product. It is not as hard as you think, to bring distinction among the brands with your presentation, all it needs is some keen observation of the trends, customers’ inclinations, and the options that you have. After understanding the cause of the problem, follow the trends and go with the flow.

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